Luma AI

Luma AI is a platform featuring creative agents designed to guide media production from concept to delivery. By integrating multiple foundation models, Luma enables users to generate, transform, and coordinate assets across text, image, video, and audio domains.

The platform's core revolves around multimodal intelligence, providing capabilities for high-quality video production, image generation, and audio synthesis, including partnerships with third-party models like ElevenLabs.

Luma is built for teams and individual creators looking to streamline workflows, offering features that range from text-to-video generation to specialized utility tools like background removal and audio isolation. The platform emphasizes professional-grade outputs, offering HDR video generation and various quality tiers for image and video synthesis.

With a clear focus on agentic workflows, Luma supports commercial use cases, team-based collaboration, and API access, positioning itself as a foundation for modern creative expression and complex media operations.