Lately AI

Lately is an AI-driven platform designed to transform long-form content—such as blogs, podcasts, webinars, and whitepapers—into high-performing social media posts at scale. By analyzing historical performance, the AI learns a brand's unique voice, word patterns, and audience preferences to generate content that drives engagement.

The platform automates the creation of text-based social posts, video snippets, and audio highlights, while providing scheduling and publishing tools to optimize distribution across multiple platforms.

Lately targets a wide range of users, from individual creators and small businesses to global enterprises and franchises, offering specialized features like employee advocacy, multi-region content management, and voice model training. It functions as both a standalone social media management tool and an integration layer for existing platforms like Hootsuite and HubSpot.

By converting evergreen long-form assets into dozens of bite-sized social updates, Lately helps marketing teams increase their content output and reach without the manual burden of daily copywriting and scheduling, ultimately aiming to improve ROI through data-backed content optimization.