Phrase
AI-powered localization suite for global enterprises
Tool Scorecard
What is Phrase?
Phrase (formerly Memsource) is a comprehensive localization platform that combines translation management, machine translation, and quality assurance into a unified suite used by over 400,000 linguists and thousands of enterprise customers. The Phrase TMS module handles project management with automated workflows, vendor management, and real-time progress tracking across hundreds of language pairs. Phrase's custom machine translation engine can be trained on company-specific data, producing translations that match brand voice and domain terminology more accurately than generic MT. The Strings module is purpose-built for software localization, supporting continuous delivery with GitHub integration and over-the-air updates. Phrase Analytics provides visibility into translation costs, quality scores, and turnaround times, helping localization managers optimize their processes. The platform's AI-driven quality estimation scores translations automatically, flagging segments that need human review and letting confident segments pass through untouched — reducing review costs by up to 40%. Phrase supports over 500 file formats and integrates with 50+ business tools including CMS platforms, design tools like Figma, and marketing automation systems. The developer API enables custom integrations and workflow automation. Notable customers include Uber, Shopify, and Skyscanner, using Phrase to manage localization across 300+ languages with teams spanning internal translators, freelancers, and language service providers.
Who is Phrase for?
If you work in Translation & Localization, Phrase is built for you. It shines at custom mt engine trained on your data produces noticeably better domain-specific translations, which is why it's a go-to in the Translation & Localization space.
Key Features
- Custom-trainable machine translation engine
- AI-driven translation quality estimation
- 500+ file format support
- Figma and CMS integrations
- Automated vendor and workflow management
Pricing Details
Phrase is a premium tool starting at $25/mo. Built for professionals and teams who need enterprise-grade Translation & Localization capabilities.
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Our Verdict
Rated 4.5/5 across 6,100 reviews, Phrase earns its reputation for custom mt engine trained on your data produces noticeably better domain-specific translations. Plans start at $25/mo. Bottom line: if Translation & Localization is core to your work, Phrase delivers.