Frase

Tool Scorecard

What is Frase?

Frase is an AI content tool built specifically for SEO professionals and content marketers who want to rank on Google. The platform's core strength is its research-first approach: given a target keyword, Frase analyzes the top 20 Google results, extracts their topics, headings, word counts, and key statistics, then generates a comprehensive content brief that tells you exactly what to cover. This SERP analysis eliminates the guesswork in content planning and ensures your articles address the same topics that are already ranking. Frase's AI writer then generates content based on these briefs, producing draft articles that are inherently structured for SEO. The topic scoring feature compares your draft against top-ranking competitors in real time, highlighting missing topics and suggesting additions to improve your topical coverage. Frase also includes an answer engine that identifies People Also Ask questions for your keyword, helping you add FAQ sections that capture featured snippets. The platform's content analytics dashboard tracks published articles' Google rankings over time, connecting content creation to actual search performance. It integrates with Google Search Console to surface pages with declining rankings that need content refreshes.

Who is Frase for?

If you work in Writing & Copywriting, SEO & Marketing, Frase is built for you. It shines at serp research workflow produces the most comprehensive content briefs available, which is why it's a go-to in the Writing & Copywriting space.

Key Features

• ✓ SERP analysis of top 20 results
• ✓ AI content brief generation
• ✓ Real-time topic scoring vs competitors
• ✓ People Also Ask extraction
• ✓ Google Search Console integration

Pricing Details

Frase is a premium tool starting at $15/mo. Built for professionals and teams who need enterprise-grade Writing & Copywriting capabilities.

You can use Frase for